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Pitch Perfect

  • Writer: Mark Ansell
    Mark Ansell
  • Sep 7, 2024
  • 6 min read

I’ve always believed in the importance of being able to tell your own story, to communicate your value effectively, and to position yourself in the best possible light. But it wasn’t until I underwent training with Anil Joshi at Splendid Tiger that I truly realized just how powerful pitching yourself can be. What I thought would be a lesson in self-promotion turned into a transformative experience about authenticity, confidence, and clear communication.


Getting Started: The Reality Check


I’ve always struggled with the idea of pitching myself. I mean, how do you confidently talk about your own strengths without feeling like you’re bragging? It felt uncomfortable. But right from the start, Anil’s approach was different.


He didn’t launch into typical corporate jargon or tell me how to mold myself into something I wasn’t. Instead, he began by making us reflect on our personal stories—where we came from, what we value, and what motivates us. It wasn’t about creating a fake persona but honing in on the things that genuinely make us who we are.


The Training Process: Lessons I Learned


Throughout the training, I discovered that pitching isn’t just about landing a job or securing a client. It’s about telling your story in a way that resonates with others.


Here are a few key lessons that stood out to me:


Clarity is Key: One of the first things Anil taught us was the importance of clarity. He emphasized that when we pitch ourselves, we need to be crystal clear about what we bring to the table. Whether it’s a unique skill, a perspective, or an experience, it should be easy for the other person to understand what makes you valuable. I learned that if I couldn’t articulate my value clearly, I couldn’t expect others to understand it either.


Authenticity Over Perfection: This one hit home for me. I used to think that pitching meant presenting a flawless version of myself, but Anil turned that idea on its head. He taught us that authenticity is far more engaging than perfection. People connect with stories that are real and human. By sharing not just my successes but also my struggles and the lessons learned from them, I found that my pitches became more relatable and impactful.


Body Language and Presence Matter: It wasn’t just about what we said, but how we said it. Anil spent time helping us understand the importance of body language. A strong pitch is not just verbal—it’s physical. Standing tall, making eye contact, and using gestures purposefully all contribute to how we are perceived. I quickly realized that confidence can be projected, even when we don’t necessarily feel it inside.



Masters of the Pitch: Business Professionals Who Excel at Persuasion


Being able to pitch an idea, product, or service effectively is a key ingredient to success. Some professionals stand out for their ability to deliver memorable, convincing pitches that not only captivate but also close deals.


Here are a few individuals who I think have mastered the art of pitching:


1. Steve Jobs: The Visionary Storyteller


The late Steve Jobs, co-founder of Apple, is often hailed as one of the best pitchmen in business history. His presentations, particularly at Apple product launches, were legendary. Jobs had a unique ability to tell stories that resonated with his audience, combining simple language with captivating visuals to pitch Apple’s innovative products. One famous example is the 2007 launch of the iPhone, where Jobs used a mix of suspense, clarity, and a compelling narrative to introduce a product that would change the world.


What we can learn: Jobs’ strength lay in his ability to simplify complex technology into digestible stories and to create excitement around innovation.


2. Elon Musk: The Bold Visionary


Elon Musk, CEO of Tesla and SpaceX, is known for his ambitious pitches that challenge conventional thinking. Whether it’s colonizing Mars, revolutionizing transportation with electric cars, or building underground hyperloops, Musk’s pitches are as bold as they are inspiring. His secret lies in painting a grand vision for the future, making even the most far-fetched ideas seem achievable. Musk’s ability to communicate his vision in a way that captures the imagination has attracted billions in investments and widespread public support.


What we can learn: Musk demonstrates how passion and a clear, bold vision can inspire people to believe in seemingly impossible ideas.


3. Sara Blakely: The Empathetic Entrepreneur


Sara Blakely, the founder of Spanx, is a master at pitching through empathy. She identified a problem that women everywhere faced—uncomfortable and unflattering undergarments—and turned it into a billion-dollar business. When pitching her product, Blakely didn’t rely on fancy business terms or investor jargon. Instead, she focused on personal experiences and the real-world benefits her product could offer. This relatable, down-to-earth approach helped her secure key partnerships and funding.


What we can learn: Blakely shows that understanding your audience’s pain points and connecting with them on a personal level can create a compelling pitch.


4. Oren Klaff: The Pitching Guru


Oren Klaff, author of “Pitch Anything,” is known for his high-stakes deal-making strategies. Klaff’s method revolves around psychology and framing, using techniques designed to seize attention and control the conversation. He has successfully raised hundreds of millions of dollars in investment capital using his structured approach to pitching. Klaff is a proponent of “status games,” which means positioning yourself as a high-status individual to command authority in the room, making your pitch not just about what you say, but how you say it.


What we can learn: Klaff’s techniques remind us that pitching isn’t just about information—it’s also about how you control the room and the narrative.


5. Barbara Corcoran: The Charismatic Investor


As one of the star investors on Shark Tank, Barbara Corcoran has seen and delivered countless pitches. What makes Corcoran brilliant at pitching is her blend of charisma, humor, and sharp business acumen. She is great at identifying both the strengths and weaknesses in a pitch and offering concise, constructive feedback. As someone who built a real estate empire from scratch, Corcoran knows how to tell a compelling story that resonates with both investors and customers.


What we can learn: Corcoran exemplifies how charm, clarity, and relatability can enhance a pitch, especially when appealing to investors or buyers.


Key Takeaways from Pitching Experts


These professionals remind us that pitching isn’t a one-size-fits-all skill. Whether through storytelling, bold visions, empathy, psychological strategies, or charisma, the best pitches are tailored to their audience and designed to make a lasting impact. What unites these pitching masters is their ability to communicate complex ideas in simple, compelling ways, while connecting with their audience on both emotional and intellectual levels.


Mastering the art of pitching means finding your own unique style while learning from the greats—whether it’s Steve Jobs’ storytelling or Elon Musk’s visionary boldness.


A Lasting Impact


What I took away from my experience with Anil Joshi and Splendid Tiger was more than just a few pitching techniques. It was a deeper understanding of how to present myself in both professional and personal contexts. I learned that the real power in pitching comes not from the words we choose, but from the honesty with which we tell our stories and the confidence we have in our own worth.


I will now approach every opportunity differently. I’m now less concious about “selling” myself or crafting the perfect message. Instead, I will focus on being genuine and clear about what I offer and why it matters. And that shift has made all the difference.


So, if you ever find yourself struggling with the idea of pitching yourself, remember this: it’s not about perfection. It’s about being real, clear, and confident in who you are. That’s the most powerful pitch you can make.


If you enjoyed reading the above here are some additional texts that may help you perfect your pitch;


1. “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal” by Oren Klaff

Klaff’s book offers a unique perspective on pitching, emphasizing how to grab attention and hold it through psychological techniques. It’s great for those looking to fine-tune their approach to pitching in high-stakes situations.


2. “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek

Sinek’s work is all about the importance of understanding and communicating your “why” before anything else. This book is an excellent resource for those looking to develop an authentic and purpose-driven pitch.


3. “The Art of the Pitch: Persuasion and Presentation Skills that Win Business” by Peter Coughter

Peter Coughter dives into the art of crafting compelling presentations and pitches, with a focus on persuasion and making a connection with your audience. It’s filled with practical tips and real-world examples.


4. “The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know” by Katty Kay and Claire Shipman

If confidence in pitching is your struggle, this book dives into the science behind confidence and offers practical ways to build it. While focused on women, the insights are valuable for anyone looking to improve their self-assurance.


5. “Presence: Bringing Your Boldest Self to Your Biggest Challenges” by Amy Cuddy

This book explores how to bring your most authentic self to critical moments, whether in interviews, negotiations, or presentations. Cuddy’s insights on body language and mental preparation are perfect for anyone preparing to pitch themselves.


Contact Details for Splendid Tiger and Anil Joshi


If you’re looking for expert training in pitching, storytelling, or personal branding, I highly recommend reaching out to Anil Joshi and his team at Splendid Tiger.


Anil Joshi - Trainer and Founder, Splendid Tiger


Splendid Tiger specializes in personal development, storytelling, and communication strategies designed to empower individuals and teams to succeed in high-stakes scenarios.

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